mortgageadviserskills.com

Tasks

Make the site mobile device friendly.
Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.archertraining.co.uk/mortgage_adviser_course.html

Character length : 53

Title

Sales Products

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Error! Hyphen (-) is a better solution than underscore (_) in the URLs

http://www.archertraining.co.uk/Sales_speaking.html ("Speaking")
http://www.archertraining.co.uk/Sales_training.html ("In-House Training")
http://www.archertraining.co.uk/Public_Training.html ("Public Training")
http://www.archertraining.co.uk/Sales_expertise.html ("Expertise")
http://www.archertraining.co.uk/mortgage_adviser_course.html ("Products")
http://www.archertraining.co.uk/CeMAP_Products.htm (">> CeMAP Products")
http://www.archertraining.co.uk/mortgage_adviser_course.html (">> Paul's Published Books")
http://www.archertraining.co.uk/showcase_videos.html (">> Showcase Videos")
Expand

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

Linkedin1

Facebook Share0

Facebook Comments0

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: UTF-8.

Language

Error! No language localization is found.

Title

Sales Products

Character length : 14

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 50%

Good! The text / code ratio is between 25 and 70 percent.

Headings

H1	H2	H3	H4	H5	H6
0	0	6	0	9	0

Heading structure in the source code

<H3> Mortgage Advising
<H3> What the Course Covers
<H3> How the Course Works?
<H3> Excerpts from 3 Videos
<H3> Complete Course Listing
<H5> MODULE 1 - MASTERING THE INNER GAME OF ADVISING
<H5> MODULE 2 - ADVISING FOUNDATIONS
<H5> MODULE 3 - BUILDING AND MAINTAINING YOUR CLIENT BASE
<H5> MODULE 4 - CUSTOMER NEEDS, WANTS AND MOTIVATION
<H5> MODULE 5 - EXPLORING CUSTOMER NEEDS
<H5> MODULE 6 - RECORDED INTERVIEW WITH A PROTECTION SELLING EXPERT
<H5> MODULE 7 – GAINING COMMITMENT
<H5> MODULE 8 - PRESENTING YOUR PACKAGE OF ADVICE
<H5> MODULE 9 - MANAGING YOUR WORKING DAY
<H3> Investment and How to Enrol

Word cloud

how19
advice12
course11
mortgage11
client10
skills10
customer9
module9
business7
motivation7
protection6
videos6
time5
video5
management5
paul5
adviser5
advising5
online5
ensure5
https4
factfind4
sales4
selling4
beliefs4
fully4
training4
techniques4
customer's4
tips4
access3
give3
password3
them3
expert3
coaching3
successful3
new3
process3
suit3
watched3
position3
order3
make3
www3
system3
crm3
work3
game3
meetings3
inner3
home3
appointment3
allow3
effective3
prospecting3
limiting3
complete3
referral3
questions3

Keyword matrix

word	title	descriptions	heading
how
advice
course
mortgage
client
skills

Two Word cloud

how do you6
your client4
mortgage advisory3
ensure you3
conversational factfind3
final tips3

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 17 images on this web page.

Alternate attributes for the following 9 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Mobile optimization

Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 722px wide display!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<center>	1
<font>	1

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<center>	1
<font>	1

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

1,303 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.archertraining.co.uk/style.css
http://www.archertraining.co.uk/.. /slim-081711.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

1.29MB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.archertraining.co.uk/../../../../../cdn-images.mailchimp.com/embedcode/slim-081711.css

File size of all css files combined

299.40KB

CSS minifying

You can save 1.3KB (44% compression) on the analysed URL by minifying the CSS files.

By minifying http://www.archertraining.co.uk/style.css you can save 1.3KB (44% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

78.75KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.archertraining.co.uk/images/Archer_Logo_Transparent.png	Expiry time is not specified
http://www.archertraining.co.uk/images/MSCD.gif	Expiry time is not specified
http://www.archertraining.co.uk/images/SOLO.gif	Expiry time is not specified
http://www.archertraining.co.uk/images/VIED.gif	Expiry time is not specified
http://www.archertraining.co.uk/images/VISP.gif	Expiry time is not specified
http://www.archertraining.co.uk/images/archer%20courses.JPG	Expiry time is not specified
http://www.archertraining.co.uk/images/icon-linkedin.png	Expiry time is not specified
http://www.archertraining.co.uk/images/icon-twitter.png	Expiry time is not specified
http://www.archertraining.co.uk/images/icon-youtube.png	Expiry time is not specified
http://www.archertraining.co.uk/images/logosucuri.png	Expiry time is not specified
http://www.archertraining.co.uk/images/maestro.gif	Expiry time is not specified
http://www.archertraining.co.uk/images/menubg760.jpg	Expiry time is not specified
http://www.archertraining.co.uk/images/produc2.gif	Expiry time is not specified
http://www.archertraining.co.uk/images/produc5.jpg	Expiry time is not specified
http://www.archertraining.co.uk/images/topbg480.jpg	Expiry time is not specified
http://www.archertraining.co.uk/images/vbv.gif	Expiry time is not specified
http://www.archertraining.co.uk/style.css	Expiry time is not specified
https://static.doubleclick.net/instream/ad_status.js	15 minutes

Speed test – Images

File size of all images combined

123.78KB

Image optimisation

You can save 7.2KB (17% compression) by optimising the images below:

By lossless compressing the http://www.archertraining.co.uk/images/Archer_Logo_Transparent.png you can save 4.3KB (21%) data.
By lossless compressing the http://www.archertraining.co.uk/images/archer%20courses.JPG you can save 2.1KB (11%) data.
By lossless compressing the http://www.archertraining.co.uk/images/produc5.jpg you can save 580B (39%) data.
By lossless compressing the http://www.archertraining.co.uk/images/MSCD.gif you can save 189B (16%) data.

Links

We found a total of 21 different links.
Internal links: 10
External links: 11

External links:

Link text (anchor)	Link strength
http://twitter.com/Rapportseller
http://www.linkedin.com/in/paularcheruk
http://www.paularcher.tv
>> LMS Blog
www.paularcher.uk
https://www.gov.uk/government/publications/apprenticeship-standard-mortgage-adviser
https://youtu.be/08ONr8-lHQE
https://youtu.be/Afhbw969ipE
https://youtu.be/C4m13yrDIXE
http://www.archercourses.com
here

Internal links:

Link text (anchor)	Link strength
Home
Speaking
In-House Training
Public Training
Coaching
Expertise
Products
>> CeMAP Products
>> Paul's Published Books
>> Showcase Videos

Website security

85.233.160.129

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H3 : Mortgage Advising, ( 163.71875px from top )
H3 : What the Course Covers, ( 1024.15625px from top )

Typos

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SEO report of mortgageadviserskills.com